MARKETING YOUR HOME

 

Like all successful ventures, the decision to sell your home needs a Realtor® that has a business plan to do that. Not only is the time involved to keep the home clean stressful, it is taxing on the family as a whole (especially for a family with children). Each home I list will be given an aggressive plan of action to move it off the market as quickly as possible, for top-dollar. Simply listing on the MLS®, in my opinion, is old-school & isn’t proactive enough. I am not disputing the power of the MLS®; obviously it is, to date, the cornerstone of real estate marketing. However, when you hire a realtor®, you should be demanding the best of advertising techniques, social media & open house days, should they be necessary, as a lure for those in the market.

TWITTER: The first two weeks of your home being on the market is crucial; having your home priced properly will engage the most serious of buyers to your home. Twitter is an essential tool during this period & will be used aggressively. Feeds about your home, accompanying pictures, as well as links to the blog, website & MLS® are the necessary techniques I use to market your property to local home buyers. These feeds are also followed by a large host of local realtors ®, decorators, & businesses. Social media is a resource that, when used often, professionally and aggressively, have the potential to drive traffic to wherever you need it. In my case, I use it to link to my website, my company blog, my decorating blog, the MLS®, Facebook, LinkedIn and everything in between (newspaper & online ad resources). Social media is powerful: Do not underestimate it.

WEBSITEwww.fancyshacks.ca is my name, brand & reputation. Your home is placed on the website as well as the MLS®. I am a firm believer in the power of social media because it is “live”, and more current than the MLS®. Social media is the medium I use to draw traffic to my website which will have all the details, pictures &unique features of your home.

BLOG FEATURES:  I own and write on two blogs: http://www.fancyshacks.ca/category/my-blog/ which is my main real estate blog, where your home will be featured.  The other blog is secondary, however, another route & angle that can be used.  www.graceyourwalls.com is a decorating blog, which has an international following of interior designers, decorators, trades people & many other professionals from all sorts of backgrounds.  If we stage your home, it will be featured on this blog, with your permission, or if your home has exceptional workmanship/décor this will be added as another marketing vehicle. The links from Twitter direct traffic to BOTH sites.

LinkedIn: My professional LinkedIn account has links back to my home front website & blog. 

FACEBOOK®: Obviously most people are aware of the immense pull of Facebook. Again, Twitter links, blog updates & website updates are all fed to & from Facebook.

PRINT MEDIA: Advertising in the local paper still is a necessary advertising medium the public still utilizes for real estate purposes. We will discuss the paper that will best drive results.

THE SOCIAL MEDIA CHAIN REACTION:  Of course, all of the above techniques are dependent on your approval. Trust the magic of the digital world because it is rapidly changing real estate & how we do our business. Real time apps such as Twitter make it possible to lure homebuyers to the blog & website, and from there back to the MLS like one massive vortex of advertising magic. Twitter is simply amazing and I call it my “fishing rod”, as it is the way to bridge the gap from buyer to seller and back around again.

Homebuilders! WAKE UP! Baby Boomers need you!

Can you hear that?  If you can’t, you will soon.  The thunder as baby-boomers who soon begin their mass exodus out of the single family real estate market & into, for most, a condo, before the move to something more assisted.  But if a condo is not your gig, then you, like I, know some things in local building trends need to change.  Builders need to stop building according to market whims & think market needs.  10 million Canadian baby-boomers, all wanting to take out their pensions & sell of their homes in the course of the same 15 year span will do more than slightly dent the Canadian economy. What economists are noticing however, is that many don’t WANT to sell their homes now…boomers are just not ready emotionally. However when there is this many in one age bracket, there are not enough of their offspring to BUY their homes from them.  Net worth has no where to go but south, and that is just the laws of supply & demand whispering this warning.  Such a strain on the economy is going to have a massive impact on the housing market.    Waiting a decade until their situations become desperate & they CAN’T go down the stairs or shovel the walks because the osteoporosis or arthritis kicks in full tilt, may not just be a bad judgement call, but crippling to a culture so used to a high standard of living.  With nursing homes in short supply & already long wait lists for the best retirement communities, local homebuilders have a very lucrative opportunity if they begin to shift business plans to house this generation.   This shift in building design will (help) alleviate the housing crisis ahead, and is called UNIVERSAL DESIGN (UD).  Life happens, and all it takes is one little-bitty rear-ender to make that decision for you.  The smart one’s will sell now, even in a recession, knowing their net worth is higher now, and not in 10 years when the boomers try and sell off their biggest investments…all at once. There are tons of+50 condo’s, however, not all people are suited for condo living, and certainly not enough to house everyone.  There needs to be more choice to be able to build a house that can see the boomers through right up until their last years, if not last breath.   My father was diagnosed at the age of 30 with MS, so I have not known any different than this & it is the envy of many of their friends now, who are being forced to move lickety-split due to their (ahem) aging bodies.  New Era Homes (bankrupt now) was the only builder in 1987 that accommodated a wheelchair, however, it implemented for that day & age, cutting edge design that is going to prove my parents’ saving grace.  What builders need to forecast, is the housing crisis that looms.  YESTERDAY, was the time we needed to implement large scale building of Universal Design Homes, if not communities.  Homes built around Universal Design architecture & products are homes that can transcend through the stages of life…and not just an able-bodied life.

UNIVERSAL DESIGN (new construction)

“ACCESSIBILITY FOR
ONE…FOR ALL”

BEST DESIGN: BUNGALOW

-POURED SIDEWALK FROM STREET – DOOR (and no door step or lip)

-WIDER DOORS (34-36”) & WIDER HALLWAYS (for wheelchair to
be able to turn without hitting walls)

-TALL BASEBOARDS (wheelchairs are notorious for drywall
damage)

-SWITCH PLATES: Lights, thermostats, electrical panel (main
floor) Lower & Wider

-BATHROOMS:  Spacious enough for wheelchair to go in & comfortably shut the door behind, turn
around

-DRIVE IN-SHOWER: and can allow wheelchair to go into &
out of with no floor lips.

-REINFORCED WALLS for GRAB BARS

-RAISED TOILET (for easy transfer from wheelchair)

-“SUPERPOLE”  bar at toilet area (SuperPole System is one I am familiar with)

-SINGLE (Vertical)  KNOB FAUCET (hand impairment/arthritis)

-LEVER DOOR HANDLES:

-KEYLESS ENTRY: “Open Sesame Door Systems” (however there lots of great brands)

-REINFORCED ROOF: to accommodate hoist (if needed)

-KITCHEN: Stoves with side or front mounted controls

-LOWER COUNTERS in kitchen & bathroom.

-LAUNDRY: front load washer & dryer with front controls.

-WALL MOUNTED IRONING BOARD

-HARDWOOD THROUGHOUT: no carpets, or avoid plush carpet.  Also hard on wheelchair battery life ! If
using rugs, use berber or low pile.

LOWER WINDOWS: to an able bodied person this may mean
nothing, but to someone else it could mean the world.  For further discussion on Universal Design in
new home construction, or accommodating existing homes to implement UD, feel
free to contact me at ronaele@fancyshacks.ca
.